The shocking revelations about dairy products keep rolling out in China. The contaminated baby formula produced by a major local brand, 三鹿/San Lu has caused tens of thousands of babies to have liver stones, and resulted in three deaths. The chemical melamine which makes milk appear rich in protein during quality tests is the culprit. This week, nationwide tests further reveal that most of China’s dairy producers use melamine to some extent. Even highly trusted brands like 蒙牛/meng3 niu2 and 伊利/yi1 li4’s products have been tested positive.

Recalls, apologies, sacking, arrests and pledge of free treatment dominated the news this week. China, unfortunately is no stranger to incidents like this. Toxic toys and dumplings caused major scare at diplomatic level in the States and Japan. Our response though has always been excessively defensive, like a cactus. Many see it as a loss of face and feel persecuted by conservative protectionist ’China detractors’.  The automatic response to quality issue is ‘false claim’. But in fact, many Chinese opt for foreign brands if they can afford them. The public response to the milk scare has been anger and utter disappointment. But like many past incidents, we seem to be unable to make substantive change. Our obsession with face and pride combined with corrpution and structural problems are fundamentally poisonous.

Loss of faith seems to be the global theme in recent weeks. And we are yet to find a way to restore faith.