Selling Cheese to the Chinese: Interview with BBC Radio
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How are the Chinese adopting Western ways of life and what implications does it have? This is the question that Mukul Devichand, a journalist from BBC Radio 4 was obsessed about. He came to Soulfire , the radio company where I work as a host to get a peek at how my colleagues and I are sharing the finer things in life with our fellow listeners in China. He also went to night clubs and wine shops to find out how and why middle class Chinese are eating cheese, sipping wine and smoking cigar. This radio documentary will give you an indepth look into a powerful consumer trend and the dynamic cosmopolitan energy of Shanghai.
Enjoy!
Tags: BBC, cheese, consumer habits, Shanghai, wine
This entry was posted on Monday, August 24th, 2009 at 10:45 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
3:22 pm on August 24th, 2009
If you want to download it as a podcast you can follow this link:
http://downloads.bbc.co.uk/pod.....-1510a.mp3
9:10 am on August 26th, 2009
Hi Jenny
With all this talk of bringing stinky foodstuffs to China, now how about bringing stinky tofu to the West? The name would need a change - ’stinky tofu’ is about as appetising a name as ‘rotten socks cubes’ or ’sewage cake’. Also, a nice unhealthy name like ‘fried munchies’ might make it more appealing as a post-drinks session substitute for the kebab, curry and pizza crowd.
Ben
8:26 pm on September 2nd, 2009
how about funky tofu ?
haha
4:06 am on October 6th, 2009
how can you work so hard dear Jenny (Chinesepod, soulfire, blog, facebook,.. etc.) .. and still remain cheerful and professional all the time..?
了不起