Posts Tagged ‘BBC’

Selling Cheese to the Chinese: Interview with BBC Radio

Jenny Zhu Posted in Uncategorized,Tags: , , , ,
4

wine

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How are the Chinese adopting Western ways of life and what implications does it have? This is the question that Mukul Devichand,  a journalist from BBC Radio 4 was obsessed about. He came to Soulfire , the radio company where I work as a host to get a peek at how my colleagues and I are sharing the finer things in life with our fellow listeners in China. He also went to night clubs and wine shops to find out how and why middle class Chinese are eating cheese, sipping wine and smoking cigar. This radio documentary will give you an indepth look into a powerful consumer trend and the dynamic cosmopolitan energy of Shanghai. 

Enjoy!