[podcast http://jennyzhu.com/podcasts/SXT001_Pete...[/podcast]

Aside from theories and methodologies, what does it actually take to be an effective manager in China? If you have lived and worked here for 2 months, you already have fascinating and resonating stories more incisive and in-depth than books on the subject generally tell.

In this inaugural podcast, I talk to Peter Bomer. Peter was the Marketing Director at Diageo (China) and the Asian Pacific Marketing Director for the Johnnie Walker brand. In 2006, he started his own radio production company Soulfire which now broadcasts in 5 major cities in China.

Peter has always believed that an effective team starts with ownership. But this basic concept meets unexpected setbacks in his team. Listen in on what Peter did to nurture ownership and get the most out of his team members. Caution: it will take a lot more work than you think or would like.